1. Product Description - This column represents the unique identifier or name for each cereal product.

2. Unit Sales - The total number of units (individual packages or boxes) sold for a specific product.

3. Value Sales - The total monetary value of sales generated by a specific product.

4. Unit Price - The average price of a single unit of the product, calculated as the ratio of value sales to unit sales.

5. Target Customers - Indicates the customer segment or demographic that the product is specifically marketed towards.

6. Sub-segment - Represents the sub-category or niche within the broader cereal market to which the product belongs.

7. Majority Customers - Identifies the primary customer segment or demographic that constitutes the largest portion of the product's consumer base.

8. Value Sales per Sub-segment - The average value sales of the product within its specific sub-segment.

9. Unit Sales per Sub-segment - The average unit sales of the product within its specific sub-segment.

10 Total Trade Investment - The overall financial investment made in trade-related activities for promoting and distributing the product.

11 Investment to Value Sales Ratio - Represents the ratio of total trade investment to value sales, providing insights into the efficiency of investments in driving sales.

12 WalkAway - Indicates customer behavior related to the product, specifically whether customers tend to switch away from this product.

13 Kellogg's Switching Index - A numerical representation of customer switching behavior, focusing on transitions between Kellogg's products.

14 Competitor Switching Index - Similar to the Kellogg's Switching Index, but focuses on transitions between Kellogg's products and those of competitors.

15 Cluster - The product's cluster assignment based on KMeans clustering, which groups products with similar characteristics.

16 Value Sales per ACV - The average value sales of the product per store or retail location, represented by its All Commodity Volume (ACV).

17 Manufacturer - The full name or identifier of the manufacturer responsible for producing the cereal product.

18 Similar Private Label SKU - Binary indicator (0 or 1) representing whether there are similar private label products within the same cluster.

19 Year - Represents the year of the data entry, providing a temporal dimension to the dataset.

20 Geographic Code Description - Describes the geographic location or distribution channel associated with the product, such as 'Asda' in this context.