If you are going to start or run a business in South Africa, or if you are dealing with partners from this country, it is important to know the fundamentals of the business culture in this particular area. Business meetings and negotiations often begin with both parties having unspoken assumptions and certain expectations about their partners. A detailed knowledge of the South African business culture can make a huge difference between a successful business meeting and a lost deal. https://www.confiduss.com/en/info/blog/article/business-culture-south-africa/