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As an Amazon seller, your reputation is everything when it comes to becoming – and remaining – successful. As your business grows, one of the most important ways of securing your reputation is by the reviews left by your customers. When considering making a purchase online, many customers will immediately check out the reviews for the item and for you as a seller, meaning that the quality of your reviews can make or break your business. A great review will give a potential customer the confidence to make a purchase as well as boosting your rating as a seller. However, a negative review will very much have the opposite effect.