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As an Amazon seller, navigating the treacherous waters of counterfeit products can feel like a constant battle. The rise of fake items on the platform poses a significant threat to legitimate sellers, tarnishing their reputation and undermining consumer trust. This comprehensive guide will delve into the intricate world of combating counterfeits on Amazon, equipping you with essential strategies and tools to protect your business and brand. From identifying red flags to implementing proactive measures, we will explore the multifaceted challenges posed by counterfeit products and empower you to take decisive action to safeguard your online presence.