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Many people have the same question about selling online: Can any individual sell on Amazon? There’s only one answer to that question – an emphatic YES! Amazon is not just for big brands. Anyone can sell on Amazon. However, starting to sell on Amazon can be daunting. That is why many people who are unsure about the viability of selling on the platform begin as individual sellers. It has no upfront cost and allows sellers to test the waters before diving into the deep end of the Amazon Marketplace. The only thing you need to get started is a great product to sell.