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At a time when the Amazon PPC advertising market is growing at a phenomenal rate, it's important to understand what can be done to lower ACoS (Advertising Cost of Sales). Although some sellers are able to achieve profitable sales without spending much on advertising, it is possible for those who don't have enough budget available or those with low product velocity to significantly reduce their ACoS by using different strategies. In this article, we will look at some useful tips that can help you achieve a lower cost per sale while maintaining a high click-through rate.